By Andrea Clark, APR
We all have them: the amazingly dedicated individuals who find time for their “day jobs,” families and friends, communities AND PRSA.
They care deeply about the profession and their peers, and often get involved first at the chapter level, graduate to the district level and often engage at the national level – whether on the board or through committees, special projects or conference. These seemingly tireless folks are usually the ones who also write papers or articles educating and informing about public relations, and make time to mentor others who strive to make an impact through strategic communications.
Do you have someone like this in your chapter? Most of us do. Shining a light on their dedication and commitment can be an incredibly powerful motivator for others, and these PR champions deserve our recognition.
That’s why every year the East Central District (ECD) presents the Platinum Award to one outstanding professional from one of our 17 chapters. Named after former national PRSA board member; ECD PRSA board chair and Detroit PRSA Chapter President Donald P. Durocher, APR, Fellow PRSA, the Platinum Award recognizes a practitioner who has achieved a distinguished service record and is clearly identified as a role model for others.
The ECD has been privileged to have so many talented and committed practitioners calling our district home. In 2018, the board recognized Rick Batyko, APR, Fellow PRSA, of the Greater Cleveland Chapter with the Platinum Award. Rick serves on the PRSA National board, and has also served at the district and chapter levels.
Batyko reinforced the importance of the Platinum Award. “As PR practitioners, we delight in earning recognition for our organizations and clients through professional awards from esteemed associations like the Public Relations Society of America (PRSA). We do not seek the spotlight for ourselves,” Batyko said. “The PRSA East Central District (ECD) Platinum Award is one of our profession’s ways of turning the spotlight on the professional whose career achievements and community contributions set her or him apart. It is a high honor bestowed upon one professional each year by colleagues across six states and 17 PRSA chapters. Few awards in our profession mean as much to an individual as the ECD Platinum Award.”
Each chapter is encouraged to nominate one leader from their ranks. All applications are due by Friday, Aug. 30 to Andrea Clark, APR at firstname.lastname@example.org. For more information about the award and criteria, see this link.
Photo caption, from left to right: Bob Rotatori from the Greater Cleveland Chapter, Batyko and John Palmer from the ECD Board.