
Twenty-Two Years Later, My APR Continues to Pay Dividends
APR, ArchiveBy Richard J. Batyko, APR, Fellow PRSA
Public relations professionals who do not have their APR and do not intend to get the credential are often as passionate arguing against the need for it as those who have attained accreditation…

Strategic Planning: A Unified Roadmap to Future Success
APR, Archive
By Darcy Schwass, APR
Serving on chapter leadership is exciting. Knowing where your chapter is going, or should go, and how it’s going to get there is reassuring and exciting as well.
The Cincinnati PRSA chapter has a term process that…