AI for PR Professionals
Navigate the evolving landscape of public relations with the power of Artificial Intelligence. These resources are designed to equip you with the knowledge and tools to stay ahead.
What is AI and Generative AI:
Understand the core concepts of AI and generative AI and how they’re transforming communication strategies. This video provides a clear overview, specifically relevant to the PR field.
Demonstrating effective use of popular GAI models:
See real-world examples of how popular generative AI models can be used to enhance PR efforts, from content creation to media monitoring. Learn to effectively integrate these tools into your workflow.
Exploring four specific AI tools for PR professionals:
Discover four specific AI tools designed to optimize PR tasks, including media analysis, content generation, and audience engagement. Streamline your processes and amplify your impact.
The SCORE Method:
Learn about the SCORE method, a valuable framework for PR professionals.
Mastering Prompt Engineering:
Learn about the SCORE Method and how PR professionals can use AI as an assistant to complete tasks.