Celebrating the 2020 Diamond Award winners


By Andrea Farmer, APR, 2020 Director at Large and 2021 Treasurer

We’re excited to announce the results of the East Central District’s 43rd annual Diamond Awards competition, which recognized public relations excellence in both campaigns and tactics. The Diamond Awards are open to any public relations professional who is either a member of the 17 Public Relations Society of America chapters within the East Central District or a non-member of PRSA whose place of business is within the district’s boundaries. The East Central District covers the states of Indiana, Kentucky, Michigan, Ohio, western Pennsylvania and West Virginia.

A hearty congratulations to SET SEG from the Central Michigan Chapter for winning the Best of Show award for “SET SEG Family Healthcare Center.” SET SEG, a non-profit company providing employee benefits, workers’ compensation and property/casualty services to Michigan’s public schools, opened the SET SEG Family Healthcare Center, a primary care facility that exclusively serves mid-Michigan public school employees and their families. This campaign used numerous strategies and tactics to target school districts to increase utilization of the healthcare center.

The complete list of winners is here. Congratulations to all!

The 2021 Diamond Awards program will open in spring 2021, so start preparing your submission now!