Value of Accreditation in Public Relations is Topic of Inaugural Session

PRSA East Central District (ECD) will host a new learning series each quarter beginning this month, which is open to all Public Relations Society of America (PRSA) and Public Relations Student Society of America (PRSSA) members in the district. The ECD Leadership Forum will focus on sharing effective practices related to chapter leadership and excellence in the public relations profession.

Tara L. Smith, M.S., APR, the director of the M.A. in Strategic Communication program and a full-time instructor for the University of Delaware’s Department of Communication, will kick off the series Thursday, March 25 with “Perception is Reality: Why the APR Matters.”

Smith is also the founder of Tara Lynn Communications. Previously, Smith lived in New York City and worked in public relations and corporate communication roles at the NBCUniversal News Group headquarters, Time Warner Inc., and Ketchum Public Relations. 
For more than 15 years, Smith has been active in PRSA. She currently serves on the Board of Directors for PRSA Delaware as the Vice President and is the Ethics Officer for the chapter. Previously, Smith served nationally on the Educational Affairs Committee, was an officer of the Board of Directors for PRSA New York and held numerous leadership positions with PRSA Georgia.

Throughout her career, Smith has gained recognition from notable industry awards, including the CLIOs, SABREs, and the coveted PRSA Silver Anvil Award. She was also selected as PR Week Magazine’s 2006 Student of the Year during her senior year of college. Smith completed her M.S. in public relations and corporate communication from New York University with distinction and a B.A. in public relations from The Pennsylvania State University. In 2017, she attained Accreditation in Public Relations (APR).

The Leadership Forum is free and will run from noon to 12:30 p.m. EST on Zoom. To register, visit

PRSA ECD Leadership Forums
ECD 2021 Leadership Forums are sponsored by Butler University Strategic Communication Graduate programs. ECD board secretary Kaylin Staten, APR (PRSA West Virginia Chapter) and director-at-large member Jennifer Kramer, APR (PRSA Akron Chapter) are co-chairs of the Leadership Forums. 

About PRSA East Central District
Established by PRSA in 1954, the East Central District is one of 10 districts in the society serving as a vital link between local chapters and national. ECD is dedicated to advancing leadership development, programming, and award recognition within our 17 district member chapters in PA, OH, WV, KY, IN & MI. For more information, click here.