8:00 a.m.: Welcome and introductions| Jennifer Kramer, APR, Chair-Elect of ECD PRSA
8:15-8:30 a.m.: PRSA East Central District Overview | Kaylin Staten, APR, Chair of ECD PRSA
8:30-9:15 a.m.: Opening Keynote: State of PRSA and the Membership Value Proposition | | Linda Thomas Brooks, CEO, PRSA
9:15-10:00 a.m.: A Brave New World: Navigating the Present Challenges and Opportunities of AI (Title by ChatGPT)
|Ben Brugler, CEO AKHIA Communications and Dillan Kanya, Digital Analyst, AKHIA Communications
10-10:15 a.m.: Morning Break
10:15-11:30 a.m.: Keynote:Building Resilient Brands in a Time of Uncertainty | BJ Fischer, President, Strategy by Fischer
11:30-12:40 p.m.: Lunch and Networking
12:40 p.m.: Afternoon Welcome
12:45-1:30 p.m.: Empowering PR Success: The Well-Rounded Web Strategy Advantage | Jessica Cozzens, Executive Coordinator, Epic Web Studios and Kristy Freeman, Client Success Representative, Epic Web Studios
1:30-2:15 p.m.:Objectives are everything: Planning and Measurement in the Digital Age |Sean Williams, Associate Teaching Professor & Coordinator, Master’s in Strategic Communication at Bowling Green State University
2:15 p.m.: Afternoon Break
2:30-3:15 p.m.: Man Bites Dog: The Brave New World of Content Creation – What to do when AI & ChatGPT wants my job? |Mark Pompilio, Solvita Public Relations & Marketing Manager
