The Accreditation in Public Relations (APR) credential is a mark of excellence for PR professionals—but there are plenty of misconceptions about what it takes to earn it. If you’ve been hesitant about pursuing your APR, let’s bust some of the biggest myths holding you back.

Myth #1: The APR is Only for Senior PR Pros

Reality: While many APR holders are experienced professionals, there’s no rule that says you have to be a PR veteran. The APR is designed for those with a few years of experience who are ready to elevate their strategic thinking.

“Earning my APR wasn’t just about years of experience in public relations—it was about demonstrating my strategic thinking, ethical judgment, and expertise needed to excel as a PR professional.” – Richard L. Hairston, APR (Dayton)

Myth #2: You Have to Memorize Textbooks

Reality: The APR exam isn’t a test of rote memorization. Instead, it focuses on applying PR principles to real-world scenarios. Understanding strategy, research, planning, and ethics is far more important than memorizing definitions.

“Preparing for the APR helped me connect the dots between strategy, ethics, and impact. It wasn’t about memorizing terms—it was about learning how to think critically, ask better questions, and become a trusted advisor. The process gave me new confidence to lead and influence from a strategic seat at the table.” – Jennifer Kramer, APR (Akron)

Myth #3: The Panel Presentation is Like a Job Interview

Reality: The Panel Presentation is not about “grilling” you—it’s a conversation with APRs who want to see how you apply strategic thinking to your work. It’s an opportunity to showcase your expertise and receive valuable feedback.

“Preparing for the panel presentation was a rewarding experience. Using the RPIE process and the ’10 Steps for Writing a PR Plan’ helped me align with APR criteria, and refining my campaign throughout implementation kept the content fresh. Practicing with West Michigan PRSA peers provided invaluable feedback and boosted my confidence.” – Jessica Meldrum, MS, APR (West Michigan)

Myth #4: You Need a Master’s Degree to Pass

Reality: No advanced degree is required! Many APR candidates come from diverse educational backgrounds. The key is experience and a strong understanding of PR principles, not an extra diploma.

“Not only do you not need a master’s degree to pursue the APR, but it’s an ideal professional certification to pursue instead of (or in addition to) a master’s degree. It’s all about building on your real-world experience. The APR preparation process is a fantastic refresher of the fundamentals of PR planning that isn’t nearly as long as pursuing an advanced degree – and it’s incredibly relevant to your career.” – Kim Skeltis, APR (West Michigan)

Myth #5: The APR Won’t Really Help My Career

Reality: APR accreditation signals to employers and clients that you are a strategic thinker with proven expertise. Many APR holders credit their accreditation with opening doors to promotions, leadership roles, and greater professional confidence.

“My employer covered the cost of an APR prep course and my exam, and my director, who also has an APR, was my biggest cheerleader and accountability partner. After I earned my APR, I was granted a rank promotion and raise.” – Risa Richardson, APR (Thoroughbred)

Ready to Take the Next Step?

Don’t let myths stop you from advancing your career. If you’re ready to pursue your APR, learn more here about the process.