PRSA East Central District is proud to have Butler University as our educational sponsor of this year’s leadership development programs
Butler University is one of the region’s most outstanding and innovative institutions for teaching and learning as confirmed by recent U.S. News & World Report rankings. And our Strategic Communication graduate programs are a reflection of our excellent academic programs.
We offer both a Master’s Degree in Strategic Communication as well as a Graduate Certificate in Strategic Communication. These flexible, fully online programs consist of comprehensive 7-week course modules. The Master’s degree can be completed in as little as 20 months and the graduate certificate in just two semesters, if continuously enrolled.
Our students could give many reasons to apply to our programs but here are five of our favorites.
1. Learn the skills for the job you want.
A master’s degree or certificate in strategic communication could open doors at the highest level for employment in public relations and advertising agencies, non-profits, large hospital and health systems, higher education, politics, tourism, and countless other fields.
2. Understand how to leverage all types of communication.
Our program follows the PESO model, identifying and maximizing synergies across paid, earned, shared, and owned communication channels. You’ll learn why, how, and when to strategically utilize these forms of communication to build comprehensive campaigns.
3. Achieve your employer’s objectives (and be able to prove it).
Research and data allow you to connect your outreach efforts to valued outcomes. “Awareness” still matters, but so do engagement and actionable results. You will be able to show that you moved the needle in all categories.
4. Learn to move multiple audiences to action.
When you research your targeted publics, create relevance, and connect with them, you set the stage for change. You’ll learn how to effectively engage with your audiences to help your organization reach its goals and objectives.
5. Translate research and data into language others can understand.
Data is vital to sound strategies, but it can be confusing and dangerous if used incorrectly. Your skills will help you translate research and data into effective communication in presentations, grant requests, web copy, management and board reports, and more.