REGISTRATION OPEN – PRSA ECD 2026 CONFERENCE | Sept. 17-18, Detroit
Reserve your spot NOW for our PRSA-East Central District 2026 Conference, Built on Hustle: Communicating in an Age of Change Sept. 17-18! Take advantage of Early Bird rates now through July 19, and get ready to hustle in the Motor City!
What can you expect from this action-packed conference? Here’s a sneak peek:
Programming to Help you Hustle
Recharge and retain with seven practical break-out sessions Friday, Sept. 18 with actionable takeaways to help you communicate in these changing times, covering:
- How PRSA hustles – Featuring a conversation with PRSA CEO Matthew Marcial, APR, and PRSA Chair Heide Harrell, APR
- How our industry hustles – What’s changing in PR and tools we need to do our jobs, with sessions on:
- AI/Emerging Technologies
- The Changing Media Landscape
- Our Evolving Role – from PR to Integrated Marcomms
- The Evolution of Crisis Communications and the Role of AI
- Communicating in a Heightened Political Climate
- How to manage the hustle – A session to help us find balance
Networking and Mentoring
While the conference is Friday, Sept. 18, arrive Thursday, Sept. 17 for two special programs FREE with your conference registration:
🫱🏼🫲🏼PRSSA/Student Event – Thurs., Sept. 17, 3-5 p.m., Hilberry Gateway Complex. PRSSA students will be treated to a two-hour speed-networking session with PR pros attending the conference, as well as meet PRSSA National Professional Advisor Katie Thomas offering welcome remarks.
🍷Welcome Mixer – Thurs., Sept. 17, 5:30-7:30 p.m., Cielo Rooftop (Cambria Suites). Enjoy a balmy Michigan fall evening with fellow conference attendees at one of Detroit’s hottest new rooftop bars! We’ll have appetizers and a short program, with plenty of networking time.
Stunning Detroit Venues + Accommodations
Detroit is a city founded on hustle, and it shows in its beautiful historic landmarks and architecture. And you’ll be visiting a few during your PRSA ECD Conference stay!
🏟️ The Corner Ballpark (conference venue), 1680 Michigan Ave. The former historic home of the Detroit Tigers Stadium, TCB still overlooks a full-size baseball field and is now home to one of Detroit’s largest nonprofits, Detroit PAL.
🛎️ Cambria Detroit Downtown, 600 W. Lafayette Blvd. Albert Kahn-designed, 1936 Art Deco masterpiece originally home to WWJ-AM, one of the nation’s pioneer radio stations.
🛎️ Atheneum Suite Hotel, 1000 Brush St. Modern décor with Greek flair, fantastic city views.
Don’t wait – register today! And get ready to hustle in Detroit!
Follow the conference website for future updates.