If you are reading this blog, you are likely a communications professional and someone who is either interested in or active with PRSA. Often, we are the ones most comfortable being “behind the scenes,” using our skills and abilities to highlight brands, organizations and leaders. PRSA East Central District’s (ECD) annual Platinum Award is our district’s opportunity to shine the spotlight on one of our dedicated volunteer PRSA leaders.
Every year, the ECD presents the Platinum Award to an outstanding professional from one of our 17 chapters. Named after former national PRSA board member; ECD PRSA board chair and Detroit PRSA Chapter President Donald P. Durocher, APR, Fellow PRSA, the Platinum Award recognizes a practitioner who has achieved a distinguished service record and is clearly identified as a role model for others.
Some of the areas of service to PRSA the award recognizes includes: PRSA chapter, district and national service; PRSSA chapter and national service; published materials; other awards and recognition; and general contributions to the PR profession.
The ECD has an incredible legacy of leadership within our ranks. Most recently in 2019, the board recognized Jennifer Day, APR, Great Lakes regional coordinator, National Oceanic and Atmospheric Administration (NOAA), with the Platinum Award. Jennifer is a past PRSA Detroit chapter president, past East Central District chair, past chair of the national district council and the 2019 recipient of PRSA’s Public Affairs and Government Section section’s Lloyd. B. Dennis Distinguished Service Award.
Each chapter is encouraged to nominate one leader from their ranks. All applications are due by Friday, Aug. 28 to Jennifer Flowers-Kolf, APR at firstname.lastname@example.org. For more information about the award and criteria, see this link.