Every year PRSA Chapters within the East Central District (ECD) region are given the opportunity to submit a nomination from their membership for consideration of the District’s top practitioner recognition, the Platinum Award.
This year five nominations were received. The PRSA ECD Board was impressed with the quality of all the applications. After careful review, the Board selected Rick Batyko, APR, Fellow PRSA, of the Greater Cleveland Chapter as this year’s honoree.
Rick has more than 30 years of Fortune100 and nonprofit public relations, marketing and brand management experience. Currently, he is serving as senior vice president for marketing, communications and development for Team NEO in Cleveland. Prior, he has served as director of communications for Babcock & Wilcox; as a director of communications and brand management for AlliedSignal; as manager, e-media and news management at Honeywell International; and prior to Team NEO as an officer and vice president for marketing and communications at The Cleveland Foundation. He began his career in PR leadership roles with Rio Grande University and Lake Erie College.
“I’ve had the good fortune to serve on the East Central District board with Rick in the past and have appreciated his support and leadership as a national board member,” said ECD board chair Andrea Clark, APR. “This is a well-earned recognition.”
Batyko is a graduate of Ohio University’s E. W. Scripps School of Journalism with a major in public relations, and received his Master of Arts in public relations from Kent State University in 2012. He holds his Accreditation with the Public Relations Society of America (PRSA) and is an adjunct faculty member at Kent State University’s College of Journalism and Mass Communication, teaching courses in the Masters of Public Relations program.
Rick is on the PRSA National Board of Directors representing the ECD region, and was recently voted in to continue on the Board at the national assembly. He is a past president of the Greater Cleveland and the Akron Area Chapters of the Society and past chair of PRSA’s East Central District’s Board of Directors. He has presented at a number of PRSA’s international and regional conferences, chaired or held positions on several national committees and has been a delegate at six national assemblies. He served on the 2013 College of Fellows Selection Committee, co-chaired the 2014–16 College of Fellows Strategic Planning Committee, a member of the PRSA Investment Committee, and a Champion for PRSSA.
For his service to the profession, Batyko was inducted into PRSA’s College of Fellows in 2009. In 2013, PRSA Greater Cleveland Chapter presented him with its Lighthouse Award, which acknowledges a senior-level practitioner for contributions to the field and the community.
His writings have appeared in an ABC-CLIO book on advertising titled, “We Are What We Sell” (2014); in a University of Akron Press book on community-building economic development titled, “Under the Rustbelt” (2015); and in a Praeger book titled, “Debates for the Digital Age” (November 2015). He is editing for ABC-CLIO (Greenwood imprint) an encyclopedia of the global digital. He has been published in the Public Relations Journal and in other outlets. His thesis, “The Impact of Japanese Corporate and Country Culture on Crisis Communications: A Case Study Examining Tokyo Electric Power Company,” was published to OhioLink in 2012.
Batyko’s son, Bobby, is a graduate of Kent State University in public relations and is working for a nonprofit in Oberlin, Ohio. His daughter, Erica, is also a graduate of Kent State University in public relations and is working for a full-service advertising agency in Cleveland, Ohio. His wife, Mary, teaches for Akron Public Schools.