All chapters are urged to submit a nomination annually for the Platinum Award.

The East Central District Platinum Award recognizes outstanding professional service on the part of district PRSA members. The award is presented in honor of the former national PRSA Board Member, ECD PRSA Chair and Detroit PRSA Chapter President Donald P. Durocher, APR, Fellow PRSA.  In his memory, the district board recognizes a practitioner who has achieved a distinguished service record – someone who can be clearly identified as a role model for other professionals.

Platinum Award Criteria

Criteria for the award include past and current evidence of outstanding ECD service in the following capacities:

  • PRSA district service
  • PRSA chapter service
  • PRSA national service
  • Impact on the profession
  • PRSSA chapter and national service
  • Other professional organization work that contributed to or enhanced the understanding of the public relations field

Nominations are limited to one per chapter and should define the service positions held as well as the impact and the contributions made by the nominee. Articles or books authored by a candidate that have enhanced the knowledge of others in the profession should also be identified along with the awards, citations and honors the candidate has received for his or her professional service.  Letters of support of the nomination and verifying the contributions may be included with the nomination form.