The PRSA-East Central District is pleased to announce the winners of the 2018 Diamond Awards competition.

And the winners are:

Award Campaign Category Title of Entry Company
Best in Show Public Service – Associations/Government/Nonprofit Organizations Calling “Bull” on “Pit Bull” Discrimination Gatesman, Inc.
Community Relations – Business Services
Merit Curiosity Cube™ Ignites Scientific Passion Havas PR
Content Marketing – Business Services
Diamond SHP: A Content-First Approach Wordsworth Communication
Corporate Social Responsibility Campaign
Diamond Curiosity Cube™ Ignites Scientific Passion  Havas PR
 Merit Social responsibility and sustainability: Fifth Third Bank commits to 100% renewable solar energy Wordsworth Communication
Events and Observances –  7+ days
 Merit  It Takes a Village: The HealthCare Connection 50th Anniversary The HealthCare Connection
Events and Observances – 1-7 days
Diamond 2018 myCUmortgage Partner Conference Kenny Consulting Group
Diamond ResCare HomeCare National Day of Hiring Event BrightSpring Health Services
Diamond BrightSpring Corporate Office Rebrand Launch BrightSpring Health Services
Diamond OVB on the Square Groundbreaking Ohio Valley Bank
Merit West Virginia Remembers Campaign Owston & Owston
Influencer Marketing to Expand Awareness
Diamond Nestlé Takes Outsiders Pizza Nationwide After Successful Influencer & Sampling Campaign Belle Communication, for Nestlé
Integrated Communications – Associations/Government/Nonprofit Organizations
Merit CATA Transit Piper & Gold Public Relations
Merit Drive Sober or Get Pulled Over: Do a 360 Campaign Martin Waymire, for Michigan Office of Highway Safety Planning
Integrated Communications – Business to Business
Merit Will Work for Beer Top Hat
Internal Communications
Merit   OUTREACH Custom Mobile App Launch BrightSpring Health Services
Issues Management
Merit YMCA of Greater Pittsburgh’s CPR Plan WordWrite Communications
Marketing Business to Business Products and/or Services
Merit Benefits Beyond the Dumpster: Enevo Helps Change the Conversation About Waste Management Belle Communication, for Enevo
Merit Will Work for Beer Top Hat
Public Affairs – Associations/Government/Nonprofit Organizations
Diamond A Proactive Public Affairs Campaign for Indiana Pork Bose Public Affairs Group, for Indiana Pork Producers Association
Public Affairs – Business
Merit   Lucerne International – Steel Tariffs Truscott Rossman, for Lucerne International
Public Service – Associations/Government/Nonprofit Organizations
Merit I Vaccinate Public Service Campaign Martin Waymire
Reputation/Brand Management – Associations/Government/Nonprofit Organizations
Diamond Executive Communications in Urban Commercial Development Wordsworth Communications, for Uptown Consortium
Merit Noblesville West Middle School Crisis Bose Public Affairs Group, for Noblesville Schools
Merit West Virginia Tourism Office Almost Heaven Campaign West Virginia Tourism Office
Reputation/Brand Management – Business (sales up to $50 million)
Merit Will Work for Beer Top Hat
 
 
 
Award Tactics Category Title of Entry Company
Annual Reports
Diamond Clermont County 2017 Multimedia Annual Report Clermont County, Ohio
Diamond CAMW! Annual Report Piper & Gold Public Relations, for Capital Area Michigan Works!
Merit Presbyterian Foundation Annual Report 2017 Presbyterian Foundation
Best Use of Social Media
Diamond CEO Leverages Twitter as Key Communication Channel Wordsworth Communications, for Uptown Consortium
Merit FixMIStateSocialMedia Martin Waymire, for MITA
Merit Award-Winning DSPs/Caregivers Promotion via Twitter BrightSpring Health Services
Blogger Campaigns
Merit FY18 Musselman’s and Lucky Leaf Blogger Campaign BRUNNER
Creative Tactics
Merit Red Thumb Band and W82TXT Campaign Ohio Turnpike and Infrastructure Commission
Crisis Communication Tactics – External
Merit Mystery Substance Sends 24 Prisoners & Guards to ED Adena Health System
Editorial/Op-Ed Columns
Merit A Singular They: Breaking Down AP Stylebook’s New Rules on Gender Jaron Terry Communications, Ltd., for PRSA
Merit SB 541- Dental Therapists Martin Waymire
Merit Scary Mommy Editorial Piper & Gold Public Relations, for Choice Network
Feature Stories
Diamond 2017 HBSDealer Special Issue BRUNNER
Merit WV Remembers: Beckley Holocaust Remembrance Day Owston & Owston, for Temple Beth El
Influencer Promotion
Merit Piada Italian Street Food Launches Innovative Fall and Winter Menu with First-Ever Taste Tour Belle Communication, for Piada Italian Street Food
Media Relations
Diamond Adopt Don’t Shop: How My Furry Valentine Found Homes for More Than 900 Four-Legged Friends Wordsworth Communications, for My Furry Valentine
Merit Curiosity Cube™ Ignites Scientific Passion Havas PR, for MilliporeSigma
Merit 2017 84 Lumber Media Relations BRUNNER
New Digital Platform – External
Merit Improving the Digital Customer Experience for Smithville MEK Group, for Smithville
Online Videos – External
Merit Faces of Homelessness Bethany House Services
Merit OnlineVideo Martin Waymire, for MITA
Periodic Publications – External
Merit Green Islands Magazine Re-design Summit Metro Parks
Press Conferences
Merit RALI (Rx Abuse Leadership Initiative) Indiana Launch Bose Public Affairs Group, for RALI
Public Service Announcements – Radio
Merit WV Remembers: Beckley Holocaust Remembrance Day Owston & Owston, for Temple Beth El
Research/Evaluation
Merit The Michigan Association of State Universities: Boosting enrollment and public support Martin Waymire
Merit Lansing SAVE Research Piper & Gold Public Relations, for Lansing SAVE
Sponsorship Activation
Merit 2018 Pure Michigan Governor’s Conference on Tourism Integrated Association Solutions, for Michigan Lodging and Tourism Association
Websites – External
Diamond A Content-First Website in a Portfolio-First World Wordsworth Communications, for SHP
Merit VNP Martin Waymire, for Voters Not Politicians